"DC Universe: Rebirth" #1 has a lot of people talking, including lapsed and longtime readers, and the comics industry as a whole -- so naturally, Marvel has some thoughts on the game-changing issue, as well. Speaking to CBR News, Marvel executive editor Tom Brevoort discussed his opinion of the one-shot, and the decision to crossover with "Watchmen."
Praising the issue, Brevoort touched on the central twist, and why -- if Marvel had the rights -- he would also choose to crossover with "Watchmen." "I did read it, and I will say that I thought it was -- and I mean this in a good way -- the most 'DC' comic that I'd read in a long while," Brevoort said. "I'm kind of conflicted in terms of the central twist that is revealed there, because philosophically as a fan, I kind of feel like that work is a complete work, and I've liked the fact that people have stayed away from it, except in really recent memory, and let it be its own thing. On the flipside of that, as the guy that does all this publishing for Marvel, I know that if that book was in our back catalogue, there would definitely have been interaction by this point, and it probably would have happened much sooner. So I can't fault them for doing exactly what I would do, at least in the abstract, if I had the publishing rights. The real proof for me is going to be, 'OK, what happens now in terms of all their new launches?' and how much of the spirit and the promise of the kickoff book is carried out into all those individual books. But it's good. It got a lot of people into the stores to read 'Captain America' Tuesday night [Laughs]."
Addressing the major "Captain America" twist that caught a lot of attention on the same day of "DC Universe: Rebirth" #1's release, Brevoort clarified that the timing was simply a coincidence: "That was a total fluke. We did not plan that. I feel some sympathy for them -- it's two bad bounces. Bad bounce No. 1, their story leaked a couple of days earlier, so people had those conversations beforehand. The second part was, people just responded to this 'Captain America' twist, even to a greater degree than we had anticipated. We knew it would be big, we knew it would get readers' eyebrows arching; we did not anticipate this kind of a response. I feel sorry for them at least on that level. I'm sure the book sold well, and it seems like it's getting a good response. It's not like it hurt them particularly, it just means the conversation moved away from them for a day. I would do it again in a heartbeat. [Laughs] But it's not like it was any Machiavellian planning on our part, it was just the way the chips happened to fall."
Head over here for CBR News' full interview with Brevoort.